Realogy Summit Recognizes 3D Floorplan Company As Best Tech Startup - American Trust Escrow
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Realogy Summit Recognizes 3D Floorplan Company As Best Tech Startup

Realogy Summit Recognizes 3D Floorplan Company As Best Tech Startup

iStock_000015744370XSmallWhen asked what the purpose was of the Realogy FWD Innovation Summit that was held in Madison, New Jersey, Realogy Franchise Group CEO Alex Perriello said, ”How can we incorporate some of these, test things, or try things in a real-life situation with brokers and agents?”

More than 100 tech startup companies applied to be part of the Realogy Summit, however, just 15 companies were chosen to attend and compete for the top honors. But only one company would emerge the victor, and Floored was crowned the best tech startup of them all. Floored creates 3D floor plans that allow users to access a virtual tour of an actual space.

According to Floored executives, the company helps businesses map commercial spaces by piecing together photography and computer models. Their programs allow users to add furniture to uncompleted spaces to give a better indication of how the finished product might look. They charge an average of 50 cents to $2 per square foot to model spaces using their technology, which is far cheaper than any competing solution.

As more and more real estate agents, interior designers, and architects begin to rely on technology, companies like Floored are bound to gain in popularity. Floored’s 3D renderings of spaces are created by staff members who scan with proprietary 3D cameras, and use algorithms and manual tweaks to smooth the data into the interactive 3D models that people are looking for. These can be shared online, and also embedded into websites.