Recently, a billion dollar deal was made, and Facebook purchased the mobile phone app Instagram. This merger presents a great deal of growth opportunity for marketers, especially those in the real estate industry. After becoming available to Android users, the app was downloaded by one million people within the first twelve hours! Instagram is now able to utilize all of the resources that Facebook has to offer and will soon have revenue, as well as access to some of the best designers in the industry.
The growth of Instagram can ultimately assist agents by increasing exposure of their properties. They now have the ability to show off listings to a much more diverse user base, and as well all know, everyone loves looking at a good photo! Instagram will also soon be improving their software, making it possible to use the app for more than just posting interesting photos. Instagram is the perfect example of how the web is changing. In addition, visual media is becoming more important, especially on mobile devices.
A recent survey by The Real Estate Book showed that 52% of respondents said they used a mobile device during their home buying search. 68% of that group said they found an agent to view the home based on their mobile search. The study also showed that people are definitely using their mobile device mostly for browsing visual media – 78% used their mobile device to look at photos and videos of homes.
If utilized correctly, Instagram could be the hip new tool for agents to connect with their clients. It combines the two things that people use their mobile devices for most, and has the perfect target audience. Most people using Instagram are between 21 and 34. Agents should perk up at that statistic because 27 percent of home buyers in 2011 fell in that age range.